Timberline Outdoors (VA Interview)

carson-grose-picture

  1. What prompted you to pursue your art or your message?

Timberline Equipment Co. was born in a spark of ingenuity and passion. As a 15 year old, I was always looking for ways to make a little bit of money. By chance, I found a website that sold many different wholesale items from Chinese manufacturers. I placed an order for 100 wire saws and soon had them for sale on eBay. As I did this, I was able to make money, but it was missing something. There was a lack of that ingenuity and passion I mentioned earlier. I thought about how I could create something that was living, that had values, and had a spirit. Thus, Timberline Equipment Co. came into existence.

  1. Do you think most young adults lack the passion to pursue their goals or do they not really know what they are passionate about?

I don’t think that many young adults lack the drive and focus to pursue certain goals, I think it’s just a matter of knowing what goals to pursue. Many students focus purely on academics, which is fine and all, but they don’t branch out to pursue other interests. There is a certain paradigm that exists where young adults are expected to do the “student thing”. Everyone has a thing to pursue. They just don’t know where to focus their drive.

  1. What things inspire you to continue working and learning?

I’m inspired by the desire to make what I do the best that it can be.

I’ve learned how to motivate myself by success and failure. When I am successful, it’s great, and it provides me with more drive to do what I need to do. However, failure is a motivational factor as well. It is the reason that Timberline is constantly improving.

  1. Favorite color, animal, song, book, and quote and why?

Color: Green – My favorite color can change a lot, as it is really something reflective of my mood.

Animal: Mountain Lion – One of the most majestic animals I can think of. I love its aspect of elusiveness. Good picture of mountain lions are hard to find, because nobody can ever find them.

Song: Take It Easy by the Eagles – This is a song that reminds me to just take it easy. There’s nothing in life that should be overwhelming to the point of stress or frustration. This song helps to remind me of that.

Book: I probably couldn’t give a single favorite book, but I love reading historical books, as well as books pertaining to interesting topics pertaining to things such as economics, psychology, music, etc.

Quote: “The mountains are calling, and I must go” – John Muir – As overused and cliche as this one is, I still find in it a sense of adventure and ambition.

  1. What is one piece of advice you would give to someone who wants to pursue your same field?

If I were to give someone advise who wants to pursue the field I work in, I would tell them to never give up, and don’t expect it to be easy.

There are so many “get rich quick” schemes out there that make eCommerce shops out to be like money growing trees. Don’t be fooled by this, you have to work hard.

  1. Why did you choose the brand name you go by?

I chose the name Timberline Equipment Co. after a careful consideration of what this name might mean. I knew I wanted the word “timberline”, as this instills a sense of adventure and beckoning into nature. I also wanted to convey a sense of ruggedness. That’s where “Equipment Co.” comes in.

  1. Where do you hope to take your brand in the future?

In the future, I would like to build up Timberline to a shop that many people love. I want them to know that they can find what they want and trust that they will be treated fairly.


Carson Grose is an avid outdoorsman and entrepreneur. He combined these two aspects of his life to create Timberline Equipment Co. He has a strong sense of morals and virtue, as well as a drive to get done what needs to be done.

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